Seller's Guide

Pricing your home correctly is one of the most important—and strategic—decisions we’ll make together. A well-priced property captures attention, creates momentum, and brings serious buyers through the door. Overpricing, on the other hand, can stall interest quickly, leading to a longer time on market and ultimately a lower sale price. Underpricing may feel risky, but in a market with strong demand, competition almost always pushes the final price up to market value—or beyond.

As your agent, I’ll provide a detailed analysis of comparable sales, current listings, and overall market trends to recommend a pricing strategy that positions your home to stand out. In some cases, we may also want to explore a pre-market appraisal or third-party opinions to support our decision.

It’s also important to know that pricing isn’t set in stone. While we’ll agree on a list price when we sign the listing agreement, we’ll revisit it together the week before going live. This gives us the opportunity to evaluate any recent sales or new listings in your area and make sure you’re priced to compete—because timing, positioning, and precision matter.

Once the pricing strategy is in place, it’s time to get your home ready to shine. The goal is to present a space that feels polished, welcoming, and emotionally compelling to buyers. While a clean and well-maintained home is a great start, going a step further can make a significant difference in how your property is perceived—and ultimately, how it performs on the market.

Ideally, the home will be fully staged to highlight its potential and create that emotional “this is the one” feeling. When possible, I recommend the seller temporarily vacate the property to allow for a complete transformation. Professional staging taps into the psychology of home buying, helping buyers picture themselves living in the space and connecting with it on a deeper level.

This is also the perfect time to consider pre-listing inspections—a common and expected step in California real estate. General home, pest, and, if applicable, septic and well inspections can uncover issues before buyers do. While this may involve some upfront cost, it’s often an investment that pays off. A complete disclosure package—including inspections—builds immediate buyer confidence, positions your property as a transparent and well-cared-for home, and increases the likelihood of receiving strong, clean offers from the start. It can also prevent last-minute negotiations, delays, or deal fallout during escrow due to surprises found later.

Preparing your home thoughtfully sets the tone for everything that follows—and I’ll be right there with you to make it seamless, smart, and worth it.

With everything in place—from preparation to pricing to marketing—your home is ready to make its debut. Once we go live on the MLS and syndicate to major real estate platforms, I’ll actively manage showings, field agent inquiries, and monitor engagement across all channels.

During this time, buyer energy is at its peak, so it's important to maintain the home in showing condition. Whether the home is vacant and staged or you’re still living in it, I’ll provide guidance to make showings as smooth and low-stress as possible. I’ll also gather feedback from agents and buyers to keep you informed and make any necessary adjustments quickly.

My goal is to create a strong first impression and keep momentum going from the moment we launch—ensuring the right buyers not only see your home, but feel inspired to take action.

Once we’re in contract, we enter the escrow phase—a period where the details get handled, timelines matter, and steady guidance is key. I’ll coordinate with the escrow officer, buyer’s agent, and any other parties involved to ensure everything moves forward smoothly and on schedule.

During this time, the buyer will conduct any remaining inspections, finalize their loan (if applicable), and work through contingencies. I’ll keep you updated on every milestone—making sure all contractual deadlines are met and addressing any issues that may arise. If repairs or credits are negotiated, I’ll help manage the process and documentation from start to finish.

You’ll also be reviewing and signing final closing documents, typically with the help of the title company or a mobile notary. Once the buyer’s funds are received and the deed is recorded with the county, the transaction is complete—and your home is officially sold.